Conversion optimization, continuously
How an AI growth buddy finds funnel leaks, proposes tests and drives growth — guides and case notes from Kaen.
AI CRO agent vs. CRO agency vs. DIY: costs and outcomes compared
Three ways to run conversion optimization — an AI agent, an agency retainer, or in-house. What each costs, what each delivers, and how to choose.
What is an AI CRO agent? How autonomous conversion optimization actually works
An AI CRO agent reads your analytics, finds funnel leaks and runs A/B tests on approval. What it does, what it can't, and how to evaluate one.
Case study: how Hotel Silva grew direct bookings by 23 %
A conversion audit found two barriers blocking direct hotel bookings — an inquiry form and a mandatory credit card. Removing them grew bookings 23 % YoY.
B2B SaaS landing page anatomy: the structure that captures leads
How to structure a B2B SaaS landing page that converts: section order, hero, social proof, pricing and FAQ — with concrete examples.
Why free trial users don't convert — and how they poison your funnel data
Free trial users look great in your data but never pay. If you don't segment them out, you're optimizing your funnel for the wrong people.
How to increase your website conversion rate — without more traffic
Where to look for the causes of low conversion, which four levers actually move the number, and how to prioritize — from real conversion audits.
What a conversion audit actually covers (and how it works)
What a website conversion audit includes, how it runs and what you get out of it — and how to tell a real audit from a generic PDF of advice.