Conversion optimization, continuously
How an AI growth buddy finds funnel leaks, builds and runs A/B tests and drives growth — guides and case notes from Kaen.
Hotjar alternatives in 2026: seven heatmap and session replay tools compared
Hotjar alternatives compared: Microsoft Clarity, PostHog, Mouseflow, Fullstory, Crazy Egg and Lucky Orange. Free plans, pricing and EU data hosting.
Microsoft Clarity vs Hotjar in 2026: limits, features and GDPR
Clarity vs Hotjar compared: pricing, traffic limits, recordings, heatmaps, AI, data retention and EU cookie consent, based on each vendor's documentation.
AI CRO tools compared (2026): six types and how to choose
AI CRO tools compared by what they actually do: page optimizers, testing-platform AI, analytics copilots, AI audits, agency agents and funnel-first CRO agents.
Why your A/B test lies: statistical significance and sample size
Five ways an A/B test crowns a winner that doesn't exist. What statistical significance means and how much traffic you need — with a sample size calculator.
Continuous CRO: why one-off conversion audits stop working
A one-off conversion audit finds problems, but findings age and nobody measures what worked. What continuous CRO looks like and what you need to run it.
AI agents for marketing agencies: adding continuous CRO to client retainers
Where AI agents actually help a marketing agency, why agencies rarely offer CRO, and how to add continuous conversion optimization to retainers without hiring.
AI CRO agent vs. CRO agency vs. DIY: costs and outcomes compared
Three ways to run conversion optimization — an AI agent, an agency retainer, or in-house. What each costs, what each delivers, and how to choose.
Funnel in GA4 Funnel analysis in GA4: how to find where you lose customers
A step-by-step guide to conversion funnel analysis in GA4: building a funnel from events, reading drop-off between steps, and knowing which leak to fix first.
What is an AI CRO agent? How autonomous conversion optimization actually works
An AI CRO agent reads your analytics, finds funnel leaks and runs A/B tests on approval. What it does, what it can't, and how to evaluate one.
A/B testing in 2026: what to use instead of Google Optimize
Google Optimize is gone. The 2026 landscape of A/B testing tools — paid and free — and how to test when your traffic is modest.
Case study: how Hotel Silva grew direct bookings by 23 %
Data and booking-journey analysis found two barriers to direct hotel bookings: an inquiry form and a mandatory card. Removing them grew bookings 23 % YoY.
B2B SaaS landing page anatomy: the structure that captures leads
How to structure a B2B SaaS landing page that converts: section order, hero, social proof, pricing and FAQ — with concrete examples.
Why free trial users don't convert — and how they poison your funnel data
Free trial users look great in your data but never pay. If you don't segment them out, you're optimizing your funnel for the wrong people.
How to increase website conversion rate: a step-by-step guide
How to increase your website conversion rate without more traffic: the four levers that move the number, how to prioritize, measure and test — step by step.
What a conversion audit actually covers (and how it works)
What a website conversion audit includes, how agencies usually run it, what you get out of it, and how to tell a real audit from a generic PDF of advice.
What is customer retention and how to measure it
What retention actually means, how the retention rate is calculated, and how it differs from churn, LTV and a simple repeat purchase.
What is a website conversion: definition, types and how to measure it
What a conversion actually is, how conversion rate is calculated, the difference between micro and macro conversions — and how to measure them properly.
Why your blog doesn't bring customers (and how to change it)
Thousands of readers but no conversions? Why blog traffic doesn't turn into customers, and what to change so the blog starts paying for itself.
Customer retention: why they don't come back, and how to find out
Acquisition is visible, retention isn't. Three signals your customers leave too early, what usually causes it, and where to start.
User testing: what analytics will never tell you
Testing your site with five people reveals more than months of analytics. What it is, how to run it, and what we found on a real project.
Mobile: why 70 % of your customers see a different site
Most websites are designed and tested on desktop — even though 60–70 % of visitors arrive on a phone. What that costs, and how to fix it.
Five conversion mistakes that cost you customers
The most common conversion mistakes on websites: weak headlines, competing CTAs, bloated forms. Concrete examples and how to fix each one.
Website speed: why a slow site costs you money
A slow site drives visitors away and hurts SEO. How to measure speed, what Core Web Vitals are, and how to speed a site up without a developer.
Website redesign: 7 mistakes that lower conversions
Why does a redesign so often lower conversions? The seven most common mistakes when rebuilding a site, and how to avoid them.
How to write website copy that sells
A practical guide to website copywriting: the PAS framework, how to write headlines and CTAs, before-and-after examples, and a checklist.
Why your website doesn't make money (and how to find out)
You invested in a website and it brings no customers? The five most common reasons a site doesn't pay off, and how to diagnose which one is yours.