Finds where
shoppers slip away
Walks through checkout step by step and finds where you lose the most orders.
Shoppers fill the cart.
Kaen finds out why they don’t pay
Kaen finds the places in your store’s data where shopping ends before payment, builds the fix and measures how many orders it added.
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Your roasterySpecialty coffee CoffeeBrewingSubscriptionContact Cart · 22
New harvest Freshly roasted coffee, delivered to your door
Deliveryfrom €3 Roastedevery Tuesday Returnswithin 30 days Shop coffee 1
Ethiopia Yirgacheffe €11.90 / 250 g 
Brazil Espresso €9.90 / 250 g 
V60 brewing set €34 3 What if your store
optimized itself?
Kaen goes through your store from product page to payment, finds where shoppers drop out and keeps fixing what stands in their way.
Finds where
Fixes what
holds shoppers back
Builds a variation for every leak and, once you approve it, checks that it worked.
Tests what to
offer differently
Tries new ways to offer pack sizes, shipping and add-ons so shoppers spend more.
Pick a goal, Kaen finds the way
Choose what you want to achieve. Kaen finds the opportunities in your store’s data, tests them and helps you ship what works.
# eshopKaen is active
@Kaen lots of people add to cart, but orders stay flat. Where are we losing them?
3 tool calls · done in 46 sAt Delivery and payment. That’s the first place shoppers see the shipping price, and 41% of them leave. Those who know it upfront finish almost twice as often. I’ve built 3 variations with the shipping price already in the cart. Approve them and I’ll put them live on half of your traffic.
Checkout · last 90 daysLIVE41%Leave at delivery and payment2× more than other steps
68%Carts without an orderin 90 days
≈ +€5,600Extra revenue / monthif 1 in 10 of them finishes
Approve variationsSee the variations
🛒 3🙌 2
More shoppers with a full cart who make it all the way to payment.
How Kaen helps
What teams say after their first tests with Kaen.
“It started with an audit that produced a list of concrete changes, from fixing our tracking to simplifying the order form and further work on the site. We measured every change against previous months, so we always saw how many more orders we were getting. They even found things we had no idea weren’t working.”
LK
Lukáš KrištofOwner, Offirent
“When you work with the product every day, it's easy to miss what's unclear to new visitors. Kaen helped us pinpoint where our messaging and calls to action weren't landing as well as we thought. Now we test instead of guessing.”
Veronika NovákováHead of Customer Success, Behavera
We’ll show you what to test on your store first.
Book a demo“We started with the signup flow. A few small barriers were holding signups back for no reason, and removing them gave us 18% more. Since then it's simple: something gets flagged, we test it, we keep what works.”
Patrik ByroutiFounder, Tweenip
“Working with Kaen got us looking at the site continuously, hunting for the next thing to improve. Instead of one-off tweaks, we now have a clear process for raising performance over time, and testing a new idea is easy.”
Radek PřibíkCEO, Bridgemarket
“We use Kaen's diagnostics to map client sites before a campaign goes live. It quickly shows us the barriers that could drag performance down and helps us set the right priorities. Then we A/B test to get the most out of the media budget.”
Vojtěch LambertCEO, LCG New Media
“No analysis is so perfect that it doesn’t deserve an independent look, and that’s exactly where Kaen comes in. I recommend it to anyone who wants quality and insight without paying a fortune for extensive analyses.”
AČ
Adam ČerníkProduct Designer, Biketime
“We keep testing our offers and booking forms. Step by step we’ve improved the booking journey, and one of the changes was dropping the card requirement for free-cancellation bookings. Direct bookings are up 13% year on year.”
Veronika ByroutiMarketing manager, Spa Hotel Silva
“I use Kaen both for my own projects and in my work with clients. What I value most is the practical approach, the speed and the ability to bring a concrete view of what can actually work. For me it’s a useful partner for finding new paths, validating ideas and moving projects forward.”
Eva SabolováCo-founder of Dateio (exited)
What sits in your abandoned carts
Enter your revenue and the share of carts that end in an order, and see what a few more points do.
Carts that end in an order
Raise completed carts by
According to the Baymard Institute, shoppers abandon about 70% of carts on average, so roughly 30% end in an order.
Today
€2,800,000
a year stays in carts nobody paid for
If 33% of carts end in an order
Extra revenue a year€120,000
This is a calculation from your numbers, not a promise. Not every cart can be saved. We only count how many more shoppers finish their purchase.
Works for the whole store
Kaen sits in the team like a colleague who reads the data. Everyone gets the answers they need for their job.
Marketing
Sees which campaigns bring orders, not just clicks.
E-commerce manager
Knows at which checkout step shoppers leave and what it costs.
Customer support
Knows what shoppers ask before they write, and what the website can’t tell them.
Owner
Sees every month how many orders and how much revenue the changes brought.
Works with your e-commerce platform
Kaen works with the data your store sends to analytics. Nothing changes on your website or in your admin.
- Shoptet
- Shopify
- WooCommerce
- Upgates
- PrestaShop
- and more
Kaen as a partner
Watches your orders, even when you’re not
Kaen isn’t a one-off audit. He runs all the time and works with your team: he finds an opportunity, builds a variation, tests it, measures the result and moves on to the next one.
Watches your store and orders
Speaks up when something breaks, a payment method disappears or order tracking stops working.
Picks what’s worth fixing
Sends you the findings, what they cost you, and variations to approve.
Sums up what it brought
What changed, how many orders and how much revenue it added and what comes next. Clear enough for the owner too.
FAQ
What do you need from us to start?
Read access to the analytics your store sends the checkout steps to, and an export of orders. Plus one person who talks to Kaen and about an hour a week to approve proposals. You install nothing on your website. If order tracking is missing or doesn’t add up, we fix it during setup.
How soon will we see the first result?
You get the first findings as soon as the data is ready. Kaen then measures every change until he has enough orders for a reliable result, usually two to four weeks. He takes promotions, sales and the season into account, so he doesn’t mistake a discount for the change.
Do we have to rebuild the store or switch platforms?
No. Kaen works on top of what you already have. He builds variations of the specific places where shoppers drop out, not a new store. Your platform stays.
Does Kaen work with Shopify, WooCommerce or Shoptet?
Kaen reads the analytics your store sends the individual checkout steps to. Common platforms like Shopify, WooCommerce, Shoptet or Upgates can do that, so he works with any of them. For others, we check on the intro call.
We have an agency for campaigns and for the website. How does Kaen work with them?
Kaen doesn’t replace your agency. They keep running the campaigns. Kaen shows them what happens to visitors after the click and tests the variations you approve himself. The agency that runs your store can focus on bigger changes.
Who makes the changes on the website?
Once you approve them, Kaen tests the variations and rolls the winner out to all visitors. Bigger changes beyond a test can go to your developer or agency. Nothing ships without your approval.
Couldn’t a regular AI chat do this?
A regular AI chat only sees what your website shows from the outside and gives general advice. Kaen works with your data: analytics, session recordings and orders. That’s why he can tell you where shoppers really drop out and what it costs.
How can an online store increase its conversion rate?
First find out where the store loses shoppers. People who come to your website are already interested. What decides is whether they find answers on the product page, whether they know the shipping price before checkout and whether anything stops them in the form. Kaen finds these places in your data and ranks them by how many orders they cost.
How many carts do online stores lose on average?
According to the Baymard Institute, which aggregates dozens of studies, shoppers abandon about 70% of carts on average. Some are just comparing prices. But many are put off by things a website can fix: unexpected shipping costs, forced account creation or a complicated checkout.