Finds where
enquiries slip away
Walks through your form field by field and finds where you lose the most prospects.
More enquiries from your website.
Fewer lost prospects
Kaen goes through your data and shows where prospects drop out before they enquire and what to change so your website brings more enquiries.
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What if your website
optimized itself?
Kaen goes through your website, form and CRM, finds where prospects drop out and keeps fixing what stands in their way.
Finds where
Fixes what
holds prospects back
Builds a variation for every leak and, once you approve it, checks that it worked.
Tests what to
offer differently
Tries new ways to show price, contact and proof so you get more enquiries, and better ones.
Pick a goal, Kaen finds the way
Choose what you want to achieve. Kaen finds the opportunities in your website and CRM data, tests them and helps you ship what works.
# salesKaen is active
@Kaen we get fewer and fewer enquiries, even though traffic is growing. Where are we losing people?
3 tool calls · done in 46 sIn the form. 380 people a month start it, 95 send it. Most stop at the required Company ID and Budget fields, which sales fill in on the first call anyway. I’ve built 3 shorter versions of the form. Approve them and I’ll put them live on half of your traffic.
Enquiry form · last 90 daysLIVE75%Don’t finish the formof those who start
61%Of them leave at Budgetthe most common spot
≈ +30Enquiries / monthif 1 in 3 finishes it
Approve variationsSee the variations
📨 3🙌 2
More people who don’t just start your enquiry form, but send it.
How Kaen helps
What teams say after their first tests with Kaen.
“It started with an audit that produced a list of concrete changes, from fixing our tracking to simplifying the order form and further work on the site. We measured every change against previous months, so we always saw how many more orders we were getting. They even found things we had no idea weren’t working.”
LK
Lukáš KrištofOwner, Offirent
“When you work with the product every day, it's easy to miss what's unclear to new visitors. Kaen helped us pinpoint where our messaging and calls to action weren't landing as well as we thought. Now we test instead of guessing.”
Veronika NovákováHead of Customer Success, Behavera
We’ll show you what to test on your website first.
Book a demo“Working with Kaen got us looking at the site continuously, hunting for the next thing to improve. Instead of one-off tweaks, we now have a clear process for raising performance over time, and testing a new idea is easy.”
Radek PřibíkCEO, Bridgemarket
“We started with the signup flow. A few small barriers were holding signups back for no reason, and removing them gave us 18% more. Since then it's simple: something gets flagged, we test it, we keep what works.”
Patrik ByroutiFounder, Tweenip
“We use Kaen's diagnostics to map client sites before a campaign goes live. It quickly shows us the barriers that could drag performance down and helps us set the right priorities. Then we A/B test to get the most out of the media budget.”
Vojtěch LambertCEO, LCG New Media
“I use Kaen both for my own projects and in my work with clients. What I value most is the practical approach, the speed and the ability to bring a concrete view of what can actually work. For me it’s a useful partner for finding new paths, validating ideas and moving projects forward.”
Eva SabolováCo-founder of Dateio (exited)
“No analysis is so perfect that it doesn’t deserve an independent look, and that’s exactly where Kaen comes in. I recommend it to anyone who wants quality and insight without paying a fortune for extensive analyses.”
AČ
Adam ČerníkProduct Designer, Biketime
“We keep testing our offers and booking forms. Step by step we’ve improved the booking journey, and one of the changes was dropping the card requirement for free-cancellation bookings. Direct bookings are up 13% year on year.”
Veronika ByroutiMarketing manager, Spa Hotel Silva
How many enquiries your form loses
Enter your numbers and see what a better-finishing form brings in deals.
Start the enquiry form
Finish and send it
Enquiries that become a deal
Raise form completion by
You’ll find how many people start and finish the form in your analytics. If you don’t know, Kaen measures it.
Today
130
enquiries a month you lose in the form
If 45% finish the form
Deals added each month3 · €4,800
This is a calculation from your numbers, not a promise. It counts only deals from people who were already on your form.
Works for the whole company
Kaen sits in the team like a colleague who reads the data. Everyone gets the answers they need for their job.
Marketing
Sees which campaigns bring enquiries, not just clicks.
Head of sales
Sees which services and prices people look at and where their interest ends.
Sales
Gets fewer dead-end enquiries and knows what the prospect read before they call.
Owner and management
Sees every month how many enquiries and deals the changes brought.
Works with your form and CRM
Kaen works with the data your website sends to analytics and with an export from your CRM. Nothing changes in how your sales team works.
- HubSpot
- Pipedrive
- Raynet
- Salesforce
- Google Sheets
- and more
Kaen as a partner
Watches your enquiries, even when you’re not
Kaen isn’t a one-off audit. He runs all the time and works with your team: he finds an opportunity, builds a variation, tests it, measures the result and moves on to the next one.
Watches your website and enquiries
Speaks up when a form stops sending or enquiry tracking breaks.
Picks what’s worth fixing
Sends you the findings, how many enquiries they cost, and variations to approve.
Sums up what it brought
What changed, how many enquiries and deals it added and what comes next. Clear enough for management too.
FAQ
What do you need from us to start?
Read access to the analytics your website sends enquiries to and, if you have a CRM, an export of enquiries and deals. Plus one person who talks to Kaen and about an hour a week to approve proposals. If enquiry tracking is missing or doesn’t add up, we fix it during setup.
How soon will we see the first result?
You get the first findings as soon as the data is ready. Kaen then measures every change long enough that the result isn’t chance. For websites with fewer enquiries that takes a few weeks. A first confirmed rise in enquiries is a matter of months, not days.
Do we have to rebuild the website?
No. Kaen works on top of what you already have. He builds variations of the specific places where prospects drop out, not a new website. Your form and CRM stay.
Does Kaen work with our CRM?
Kaen reads the analytics your website sends form submissions to, and an export from your CRM to see which enquiries became deals. We check your specific system on the intro call.
What if we get plenty of enquiries, just bad ones?
Then Kaen tunes their quality, not their number. From your CRM he finds which enquiries end in a deal and where they came from, and tests changes that bring more of those, even if it means fewer of the rest.
We have an agency for campaigns and for the website. How does Kaen work with them?
Kaen doesn’t replace your agency. They keep running the campaigns. Kaen shows them what happens to visitors after the click and tests the variations you approve himself. The agency that runs your website can focus on bigger changes.
Who makes the changes on the website?
Once you approve them, Kaen tests the variations and rolls the winner out to all visitors. Bigger changes beyond a test can go to your developer or agency. Nothing ships without your approval.
Couldn’t a regular AI chat do this?
A regular AI chat only sees what your website shows from the outside and gives general advice. Kaen works with your data: analytics, session recordings and enquiries from your CRM. That’s why he can tell you where prospects really drop out and how many enquiries it costs.
How can a website get more enquiries?
First find out where it loses them. People who come to your website are already interested. What decides is whether they find an answer about price and whether you’re right for them, and whether anything stops them in the form. Kaen finds these places in your data and ranks them by how many enquiries they cost.