Investigate a drop
The growth buddy that finds the root cause.
Signups or sales down? Kaen goes through your analytics, session recordings and recent releases, then comes back with what broke, when, and what fixes it.
GA4
PostHog
Clarity
Hotjar
Slack
Signups are down this week. Any idea why?
Signups are down 21% week on week. Two causes:
- 68% of the drop: since Tuesday’s release, Google sign-in fails on iPhone Safari. Completion there went from 74% to 12%. Desktop and Android are flat.
- 32%: less traffic from Meta after the campaign was paused on Monday. Its conversion rate didn’t change.
Five session recordings of the failing sign-in and a brief for your developer are attached. Once the fix is live I’ll confirm the numbers are back.
Stop guessing in meetings
Without Kaen
- Five theories, nobody opens the data
- The broken release found a week later
- Someone loses a day exporting reports
- The fix waits for the next sprint planning
With Kaen
- Every source checked in one pass
- The root cause, with the evidence attached
- Each cause’s share of the drop, in numbers
- A brief your developer can ship right away
How Kaen gets to the cause
- 01
You ask, or Kaen notices
Ask in Slack, or let Kaen’s daily check flag the drop before anyone asks.
- 02
Splits the drop
By device, browser, source, funnel step and release date, until one slice explains most of it.
- 03
Checks the evidence
Events, error rates and session recordings for exactly the people who stopped converting.
- 04
Brings the answer
The cause, its share of the drop and a fix brief. After the fix, Kaen confirms the numbers recovered.