Zákaznická cesta

Ask Nebula

Kaen
https://www.asknebula.com
Najit poradkyni na vyklad karet, zaregistrovat se, spustit chat a dostat odpoved na otazku ohledne vztahu s ex-partnerem mobile Zmapováno 30. března 2026

Tereza Novotna, let

29let, zena, asistentka v pojistovne, Olomouc. 1.5 roku po rozchodu s partnerem (6 let spolu). Kamaradka ji doporucila vyklad karet. Chce slyset jiny pohled na situaci s ex-partnerem Tomasem. Preferuje chat pred volanim, citliva na cenu, nechce se zbytecne registrovat.

Syntetická persona reprezentující cílovou skupinu, se kterou jsme procházeli zákaznickou cestu.

16
Kroků
Krok 9
Registrace v kroku
3 minuty zdarma (reálně ~2 min), bez karty
Free trial
per-minute ($3.99/min), platba v EUR
Cenový model

Klíčové problémy

  • Best Match psychic (AvaMagicStar) byla Busy - uzivatel je presmerovan na jine poradce, ktere si nevybral. Velke zklamani po matchingu.
  • Free chat trvat jen 2 minuty (ne 3 jak inzerovali) - nedostatek casu na smysluplnou interakci
  • Payment gate pouziva urgency tactics: countdown timer + 'psychic will wait' + velka sleva (E19.99 -> E2.99)
  • Dark patterns: confirmshaming na email skip ('I know everything about astrology'), countdown timery, busy bait-and-switch
  • Ceny v USD na homepage ($3.99/min) ale platba v EUR (E2.99) - nekonzistentni mena

Co funguje dobře

  • Quiz-based onboarding (4 kroky) — rychlý, relevantní, vizuálně hezký
  • No credit card required pro free trial — nízká vstupní bariéra
  • Psychic reagoval rychle a specificky (konkrétní karty, přesná interpretace)
  • Suggested questions v chatu relevantní pro téma
  • Chat-first approach — méně stresující než telefon

Cesta uživatele

Krok 1: Landing page s hero 'With each psychic reading, get closer to grounded wisdom', promo banner '3 Minutes FREE + 80% OFF', CTA 'Choose a psychic'. Social proof: 70M users, 1500+ psychics, 24/7, 4.7 rating. Cookie consent a popup 'Get your first psychic reading for FREE' (obe dismissnuty).
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Landing page s hero 'With each psychic reading, get closer to grounded wisdom',

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Landing page s hero 'With each psychic reading, get closer to grounded wisdom', promo banner '3 Minutes FREE + 80% OFF', CTA 'Choose a psychic'. Social proof: 70M users, 1500+ psychics, 24/7, 4.7 rating. Cookie consent a popup 'Get your first psychic reading for FREE' (obe dismissnuty).

Primární CTA: Choose a psychic ()
Krok 2: Quiz zacina otazkou 'What is your gender?' s moznostmi Female/Male. Progress bar ukazuje 4 kroky.
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Quiz zacina otazkou 'What is your gender?' s moznostmi Female/Male. Progress bar

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Quiz zacina otazkou 'What is your gender?' s moznostmi Female/Male. Progress bar ukazuje 4 kroky.

Krok 3: Otazka 'What topic do you want to get answers from a psychic?' s 6 moznostmi: Love & Relationship, Career & Work, Destiny & Life path, Future Telling, Spirit Guidance, Other.
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Otazka 'What topic do you want to get answers from a psychic?' s 6 moznostmi: Lo

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Otazka 'What topic do you want to get answers from a psychic?' s 6 moznostmi: Love & Relationship, Career & Work, Destiny & Life path, Future Telling, Spirit Guidance, Other.

Krok 4: Otazka 'What type of reading are you interested in?' s 6 moznostmi: Love Reading, Tarot Reading, Numerology Analysis, Astrology & Horoscope, Fortune Telling, Dream Analysis.
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Otazka 'What type of reading are you interested in?' s 6 moznostmi: Love Reading

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Otazka 'What type of reading are you interested in?' s 6 moznostmi: Love Reading, Tarot Reading, Numerology Analysis, Astrology & Horoscope, Fortune Telling, Dream Analysis.

Krok 5: Otazka 'What is your date of birth?' s dropdown selektory pro mesic, den a rok. Vysvetleni: 'Your date of birth helps to determine your sun sign and compatibility with others.'
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Otazka 'What is your date of birth?' s dropdown selektory pro mesic, den a rok.

/flow/lp/simple-simple-registration/quiz/date

Otazka 'What is your date of birth?' s dropdown selektory pro mesic, den a rok. Vysvetleni: 'Your date of birth helps to determine your sun sign and compatibility with others.'

Krok 6: Animovany loading screen 'You are all set, now we're matching you to the best psychics' s kruhovym progressem (92%). Social proof: '60 million people have chosen Nebula' a Trustpilot recenze od 'Theresa Webb' o uzdraveni po rozchodu.
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Animovany loading screen 'You are all set, now we're matching you to the best ps

/flow/lp/simple-simple-registration/quiz/processing

Animovany loading screen 'You are all set, now we're matching you to the best psychics' s kruhovym progressem (92%). Social proof: '60 million people have chosen Nebula' a Trustpilot recenze od 'Theresa Webb' o uzdraveni po rozchodu.

Krok 7: Vysledky matchovani: 'Best psychics based on your answers' s preferencemi 'Love & Relationship + Tarot Reading'. Popup 'FREE 3 MINUTES' (dismissnut). 5 doporucenych psychiku, prvni je 'Best Match'. Kazdy ma foto, rating, pocet reviews, konzultaci, leta zkusenosti a fields of expertise.
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Vysledky matchovani: 'Best psychics based on your answers' s preferencemi 'Love

/flow/lp/simple-simple-registration/quiz/expertsCatalogue

Vysledky matchovani: 'Best psychics based on your answers' s preferencemi 'Love & Relationship + Tarot Reading'. Popup 'FREE 3 MINUTES' (dismissnut). 5 doporucenych psychiku, prvni je 'Best Match'. Kazdy ma foto, rating, pocet reviews, konzultaci, leta zkusenosti a fields of expertise.

Krok 8: Registracni stranka: 'Let's set up your profile - This is needed to save your data'. Ukazuje vybraneho poradce (AvaMagicStar, 4.8, 936 reviews, $3.99/min s 'free 3 minutes' badge). Moznosti: Sign up with Google nebo email.
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Registracni stranka: 'Let's set up your profile - This is needed to save your da

/flow/lp/simple-simple-registration/quiz/signUp

Registracni stranka: 'Let's set up your profile - This is needed to save your data'. Ukazuje vybraneho poradce (AvaMagicStar, 4.8, 936 reviews, $3.99/min s 'free 3 minutes' badge). Moznosti: Sign up with Google nebo email.

Krok 9: Stranka 'Create a password - This is important so you don't lose all your information and save your progress.' s jednim inputem pro heslo.
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Stranka 'Create a password - This is important so you don't lose all your inform

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Stranka 'Create a password - This is important so you don't lose all your information and save your progress.' s jednim inputem pro heslo.

Krok 10: Stranka 'Never Miss Out!' zadajici telefonni cislo pro instant updates. Auto-detekce ceske predvolby +420. Moznost preskocit: 'I don't need updates'. Privacy guarantee a opt-out text.
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Stranka 'Never Miss Out!' zadajici telefonni cislo pro instant updates. Auto-det

/flow/lp/simple-simple-registration/quiz/phoneNumber

Stranka 'Never Miss Out!' zadajici telefonni cislo pro instant updates. Auto-detekce ceske predvolby +420. Moznost preskocit: 'I don't need updates'. Privacy guarantee a opt-out text.

Krok 11: Email marketing opt-in: 'Don't miss out on a single perk!' - relationship tips, astrology insights, complimentary gifts. Moznosti: Confirm nebo skip ('I know everything about astrology & relationship').
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Email marketing opt-in: 'Don't miss out on a single perk!' - relationship tips,

/flow/lp/simple-simple-registration/quiz/emailConsent

Email marketing opt-in: 'Don't miss out on a single perk!' - relationship tips, astrology insights, complimentary gifts. Moznosti: Confirm nebo skip ('I know everything about astrology & relationship').

Krok 12: Offer stranka: 'Find love and build strong relationships with AskNebula! First minutes are on us.' Dva body: Special offer (FREE minutes with selected psychic) a No credit card required. CTA: 'Claim your free minutes / Claim'.
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Offer stranka: 'Find love and build strong relationships with AskNebula! First m

/flow/lp/simple-simple-registration/quiz/offer

Offer stranka: 'Find love and build strong relationships with AskNebula! First minutes are on us.' Dva body: Special offer (FREE minutes with selected psychic) a No credit card required. CTA: 'Claim your free minutes / Claim'.

Krok 13: Chat interface s AvaMagicStar (Busy status). Welcome card: 'Ready? Start a live chat' s body: Ask me anything, Your chat stays private and confidential, Try using suggested questions. Suggested questions dole: 'Will I get married?', 'Will my current partner and I break up?', etc. Textovy input pole.
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Chat interface s AvaMagicStar (Busy status). Welcome card: 'Ready? Start a live

/app/chat/%7Buuid%7D

Chat interface s AvaMagicStar (Busy status). Welcome card: 'Ready? Start a live chat' s body: Ask me anything, Your chat stays private and confidential, Try using suggested questions. Suggested questions dole: 'Will I get married?', 'Will my current partner and I break up?', etc. Textovy input pole.

Krok 14: Tereza napise zpravu a odesle ji. Protoze AvaMagicStar je busy, objevi se modal 'Psychic isn't available now - For your first chat, choose an online expert'. Nabidne online alternativy: Mr. Derek (4.5, 167 reviews, 21 yrs), SunnyS (4.6, 131 reviews, 6 yrs), Joshua771 (4.7, 157 reviews, 13 yrs), Ellen (4.5, 124 reviews, 10 yrs), Spirit Speaks (4.7, 567 reviews, 12 yrs).
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Tereza napise zpravu a odesle ji. Protoze AvaMagicStar je busy, objevi se modal

/app/chat/%7Buuid%7D

Tereza napise zpravu a odesle ji. Protoze AvaMagicStar je busy, objevi se modal 'Psychic isn't available now - For your first chat, choose an online expert'. Nabidne online alternativy: Mr. Derek (4.5, 167 reviews, 21 yrs), SunnyS (4.6, 131 reviews, 6 yrs), Joshua771 (4.7, 157 reviews, 13 yrs), Ellen (4.5, 124 reviews, 10 yrs), Spirit Speaks (4.7, 567 reviews, 12 yrs).

Krok 15: Aktivni chat s Mr. Derek (Online). Timer ukazuje zbytek free minut (02:00 -> 00:00). Zprava Terezy byla preposlana. Mr. Derek odpovida: uvitani, ptani se na jmeno, pak tarot reading s konkretnimi kartami (6 of Cups, Hanged Man, Ace of Swords).
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Aktivni chat s Mr. Derek (Online). Timer ukazuje zbytek free minut (02:00 -> 00:

/app/chat/%7Buuid2%7D

Aktivni chat s Mr. Derek (Online). Timer ukazuje zbytek free minut (02:00 -> 00:00). Zprava Terezy byla preposlana. Mr. Derek odpovida: uvitani, ptani se na jmeno, pak tarot reading s konkretnimi kartami (6 of Cups, Hanged Man, Ace of Swords).

Krok 16: Free minuty vyprsi. Modal 'You've run out of credits' s nabidkou: 160 credits za E2.99 (z E19.99 - 85% sleva) s countdown timerem (22 sekund) a 'Mr. Derek will wait for you!'. Po odmitknuti: 'Your chat is on hold' s moznostmi 'End chat' nebo 'Refill Credits (E2.99)'.
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Free minuty vyprsi. Modal 'You've run out of credits' s nabidkou: 160 credits za

/app/chat/%7Buuid2%7D

Free minuty vyprsi. Modal 'You've run out of credits' s nabidkou: 160 credits za E2.99 (z E19.99 - 85% sleva) s countdown timerem (22 sekund) a 'Mr. Derek will wait for you!'. Po odmitknuti: 'Your chat is on hold' s moznostmi 'End chat' nebo 'Refill Credits (E2.99)'.